增长策略产品经理
Core
Drive user growth for payment and credit payment businesses across e-commerce, live streaming, and local life transaction scenarios by designing product strategies and marketing campaigns.
Role type
Growth Strategy Product Manager
Builds
Product strategies, marketing campaigns, and growth mechanics for payment and credit payment services
Domain
Fintech / E-commerce / Consumer Finance
Deliverable
product features
Required skills
User lifecycle management, data-driven decision making, business goal decomposition, cross-functional coordination, product iteration planning, conversion optimization, user retention strategies, churn reduction, A/B testing design
Preferred skills
Experience in e-commerce, payment, or consumer finance industries, strategy product background
Technologies
Statistical analysis tools, data visualization platforms
Responsibilities
Analyze user data to identify key growth paths and optimize conversion nodes; Design differentiated product and marketing strategies for new user acquisition and existing user retention; Coordinate resources to ensure timely and high-quality product delivery; Continuously iterate product operations strategies to improve conversion rates and launch new growth scenarios
