Performance Creative Strategist
Core
Own creative thinking and brief writing for B2B/SaaS/tech clients across paid social and search channels, bridging media buying insights with creative execution.
Role type
Senior IC performance creative strategist
Builds
Production creative briefs, concepts, and testing frameworks for paid media campaigns
Domain
Digital marketing, performance creative, B2B/SaaS/tech
Required skills
Creative brief writing, concepting, creative performance metrics analysis, AI tool proficiency, cross-functional collaboration, client communication, competitive research, hypothesis testing, rapid ideation
Preferred skills
Experience with B2B/SaaS/tech clients, familiarity with UGC/creator workflows, mentorship capability
Technologies
Meta Ad Library, TikTok Creative Center, Motion, Foreplay, AI tools
Responsibilities
Write actionable creative briefs and concepts; analyze asset-level performance metrics; collaborate with media buyers and designers; present creative strategies to clients; conduct competitive research; mentor junior strategists
Seniority
Senior, hands-on IC