Marketing Operations Coordinator
Core
Build and launch B2B marketing campaigns and manage event operations using Marketo and Salesforce to drive demand generation pipelines.
Role type
Marketing Operations Coordinator
Builds
Marketing automation programs, event/webinar operations, and lead lifecycle workflows
Domain
B2B SaaS / Data Infrastructure
Required skills
Marketing automation platform expertise (Marketo), Salesforce familiarity, campaign management, data hygiene, Jira workflow management, reporting and analysis
Preferred skills
Marketo Administrator experience, technical audience marketing, AI tool automation
Technologies
Marketo, Salesforce, Jira, Webhooks
Responsibilities
Build end-to-end marketing campaigns (emails, landing pages, forms, nurture streams), manage event and webinar operations with third-party integrations, maintain data quality and sync between Marketo and Salesforce, support lead lifecycle and routing operations, run campaign intake and delivery processes via Jira, build reporting on campaign performance, maintain reusable templates and documented processes
Seniority
Junior, hands-on IC
