广告投放经理-中国用户增长
Core
Develops ad placement strategies for ByteDance's China products within information feeds to drive user growth and engagement.
Role type
Senior IC growth marketing manager (ad placement)
Builds
Automated ad placement capabilities and internal platform optimizations for ad platforms
Domain
Social media / User growth / Digital advertising
Deliverable
production ML models
Required skills
Ad placement strategy, User persona analysis, Channel strategy optimization, Automation development, Data analysis, Cross-functional collaboration
Preferred skills
Experience in network services/e-commerce/tools/social industries, Methodology creation, Product thinking
Technologies
Information feed platforms, Ad platforms, Automation tools
Responsibilities
Formulate ad placement strategies for different products based on user personas, Optimize channel strategies to boost user activity and acquisition, Drive internal platform product construction and ad platform upgrades, Build automated ad placement capabilities to improve efficiency
