Senior Brand Manager
Core
Lead strategy, activation, and commercial performance for a well-established consumer food brand.
Role type
Senior Brand Manager (FMCG)
Builds
Integrated marketing campaigns, product launches, and brand growth initiatives.
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage
Deliverable
product features
Required skills
Brand strategy development, integrated campaign management, consumer insights analysis, cross-functional project leadership, agency management, budget ownership, market performance monitoring.
Preferred skills
Food or drink industry experience, innovation and renovation project leadership.
Responsibilities
Develop and deliver brand strategy and annual marketing plans; manage campaigns across digital, social, shopper, PR, and traditional media; identify growth opportunities using consumer and commercial data; lead innovation and product-launch projects; manage agency partners and creative execution; own the brand budget; monitor brand health and competitor activity; present performance updates to senior stakeholders.
Seniority
Senior, hands-on IC