数据挖掘工程师-营销产品
Core
Develops algorithms for information feed bidding/ranking, user segmentation, and recommendation systems; builds robust data layers and user profiles for downstream marketing applications.
Role type
Senior Machine Learning Engineer (Marketing & Recommendation)
Builds
Ranking/bidding algorithms, user segmentation models, recommendation systems, and data marts for marketing funnels
Domain
Digital Marketing, Ad Tech, Recommendation Systems
Deliverable
production ML models
Required skills
PyTorch, TensorFlow, large-scale data processing, data warehouse design, algorithm evaluation, attribution modeling, user profiling
Preferred skills
Marketing funnel analysis, client delivery of insights, logical problem solving
Responsibilities
Optimize ranking and bidding algorithms for information feeds; develop user segmentation and recommendation recall/ranking models; build data layers and feature profiles for downstream algorithms; analyze marketing funnel data to generate incremental user insights
