抖音增长创意策略经理
Core
Formulate and execute performance advertising creative strategies to support advertiser growth goals.
Role type
Performance advertising creative strategy manager
Builds
Creative content procurement plans and optimized ad campaigns
Domain
Digital advertising / Short video platforms
Required skills
Performance advertising creative planning, Influencer marketing, Media platform creative operations, Data analysis, Content trend analysis, Cross-functional collaboration, Strategic thinking, Innovation management
Preferred skills
AI product marketing, Short drama/novel product marketing, Social product marketing, New technology application
Technologies
Data analysis tools, Content management systems
Responsibilities
Monitor and analyze creative asset performance data to optimize strategies, Track industry trends and competitor creative strategies, Summarize scaling patterns to build creative methodologies, Manage external creative production vendors for quality and efficiency, Collaborate with optimization teams to improve ad performance
Seniority
Mid-level, hands-on IC
