海外市场品牌经理-剪映CapCut
Core
Plan and execute international marketing and brand development strategies for CapCut to increase market share and brand influence globally.
Role type
Senior International Brand Manager
Builds
Global marketing campaigns and brand initiatives for CapCut
Domain
Creative software / Video editing / International markets
Deliverable
product features
Required skills
International marketing strategy, user research, content marketing, project management, data analysis, cross-functional collaboration, resource integration, growth modeling
Preferred skills
Experience in creative/content industry, experience in European or American markets
Technologies
Marketing analytics tools, attribution models
Responsibilities
Develop international marketing and brand strategies aligned with business goals; Optimize marketing strategies based on global creative industry trends and user insights; Lead large-scale marketing projects and manage external partners; Identify user pain points and growth opportunities to design and execute marketing plans; Analyze campaign data to evaluate growth effects and abstract scalable growth models.