商业化策略产品（流量变现）-今日头条
Core
Optimize monetization efficiency across various traffic scenarios (information feed, video, short dramas, novels) by refining budget allocation and ad strategies to meet revenue targets.
Role type
Senior product manager (monetization strategy)
Builds
Ad traffic strategies and content-ad integration mechanisms
Domain
Internet / Digital Advertising
Deliverable
product features
Required skills
Data analysis, Logic, Budget optimization, Ad strategy, ROI optimization, User experience analysis
Preferred skills
Experience in e-commerce or life services, Recommendation strategy, UG placement strategy
Responsibilities
Analyze ad recommendation link principles to identify efficiency improvements, Monitor industry monetization trends to innovate new models, Optimize marketing experience by adjusting traffic strategies and feedback mechanisms.
