激励高级产品经理-TikTok
Core
Design and iterate incentive and activation systems for TikTok's international user base to drive engagement and scale.
Role type
Senior Product Manager (User Growth / Incentives)
Builds
Incentive mechanisms, viral growth features, and activation campaigns for TikTok
Domain
Social media / Short video / International user growth
Deliverable
product features
Required skills
Incentive mechanism design, growth strategy planning, cross-functional collaboration, data-driven decision making, localization for international markets
Preferred skills
Experience with viral/fission mechanics, ROI optimization across ad and commerce verticals, cultural nuance understanding
Technologies
Data analysis tools, product experimentation frameworks
Responsibilities
Define business direction and roadmap for the incentive system; Design and launch new viral and activation features across different countries; Optimize activity mechanics and numerical parameters to expand user scale; Collaborate with ad and commerce teams to improve business ROI