商业产品经理-端变现（北京/上海）
Core
Design and drive commercial product strategy for Douyin, Tomato Novel, Hongguo Short Drama, and Jianying apps to balance user experience with media revenue growth.
Role type
Senior Commercial Product Manager (End Monetization)
Builds
Effectiveness advertising strategies, industry-specific budget efficiency tools, and new monetization fields.
Domain
Consumer Media & Entertainment / Digital Advertising
Deliverable
product features
Required skills
Commercial product planning, effect advertising strategy optimization, funnel optimization, cross-team collaboration, data sensitivity, logical reasoning, innovative thinking
Preferred skills
End monetization experience, deep expertise in ad mechanisms (format, interaction, recommendation), industry-specific marketing field construction
Technologies
N/A
Responsibilities
Optimize traffic strategies, ad formats, and conversion funnels to increase bidding ad revenue; Build new marketing fields and optimize budget efficiency across different industries; Collaborate with client-side product teams to iterate ad features and explore new monetization models.
Seniority
Mid-Senior, hands-on IC
