投放策略产品经理-中国用户增长
Core
Design and optimize advertising placement strategies for ByteDance's full product suite to drive user growth and improve ad performance.
Role type
Product Manager (Ad Placement Strategy & User Growth)
Builds
Ad placement optimization systems, media capabilities (RTA/DPA/audience/bidding), and iterative product features
Domain
Internet Advertising / Digital Marketing
Deliverable
production ML models
Required skills
Ad placement strategy design, data analysis, cross-functional coordination, product iteration, algorithm understanding, business requirement analysis
Preferred skills
Experience with calculation ad systems, deep understanding of internet advertising, rapid learning ability
Technologies
RTA, DPA, bidding algorithms, ad models
Responsibilities
Design ad placement strategies, monitor and analyze ad model performance, optimize placement solutions, coordinate cross-departmental resources for strategy implementation, iterate product and algorithm models
Seniority
Mid-level, hands-on IC
