用户经营策略专家 - 抖音直播
Core
Decompose user scale, consumption scale, and payment efficiency goals for Douyin entertainment live streaming; build and maintain a user consumption operating metric system and analysis framework to monitor business health and trends.
Role type
Senior user operations and business strategy expert (live streaming)
Builds
User consumption strategies, differentiated outreach, rights, activities, and product mechanisms for Douyin live streaming
Domain
Internet / Live streaming / Entertainment
Required skills
User lifecycle management, user segmentation, A/B test design, SQL, Excel, business judgment, structured analysis, strategy design
Preferred skills
Live streaming/short video/game/social content paid business experience, AI-driven data analysis efficiency, high-value user management
Technologies
SQL, Excel, A/B testing frameworks
Responsibilities
Decompose core business goals (scale, consumption, efficiency) and identify key breakthroughs; Monitor business health via metric system and trend analysis; Attribute short-term fluctuations and identify growth opportunities/risks; Design and optimize strategies through experiments; Collaborate with product, data, algorithm, and content teams to drive strategy execution.
