TikTok Shop - Lead Acquisition (Thailand)
Core
Lead acquisition strategy and execution to drive merchant growth and supply richness on TikTok Shop Thailand.
Role type
Senior IC business development lead (e-commerce)
Builds
Merchant acquisition workflows, incentive programs, and seller onboarding processes for TikTok Shop Thailand
Domain
E-commerce, digital commerce, Southeast Asia
Required skills
Business development, sales, growth strategy, team leadership, data-driven decision making, incentive program design, cross-functional collaboration, SOP development, lead generation, stakeholder management
Preferred skills
Thailand digital commerce landscape knowledge, analytical skills, hands-on execution, experimentation, stakeholder influence
Technologies
None stated
Responsibilities
Develop and execute merchant acquisition strategy; identify and prioritize high-potential lead sources; design segment-specific acquisition workflows; manage contractor teams for lead generation; train external BPO partners; design seller incentive programs; collaborate with incubation and category teams; track KPIs for supply richness
Seniority
Senior, hands-on IC