TikTok Shop - Campaign & Community Lead, Electronics (Thailand)
Core
Drive best-in-class campaigns and shape strategic direction for growing the electronics category on TikTok in Thailand.
Role type
Senior IC campaign and community lead (e-commerce)
Builds
User awareness campaigns, annual campaign calendars, and category growth initiatives for electronics
Domain
E-commerce, social commerce, electronics retail
Required skills
Campaign planning and execution, cross-functional coordination, post-mortem analysis, go-to-market strategy, team leadership, data-driven decision making, trend identification
Preferred skills
E-commerce experience, structured problem-solving, big-picture orientation, process optimization, adaptability in fast-paced environments
Responsibilities
Build user awareness through campaigns and community initiatives, plan and execute annual campaign calendars, conduct post-mortem analyses, organize cross-departmental research for business development, develop go-to-market strategies, lead and manage a team, coordinate between campaign and operations teams, track and report key data metrics
Seniority
Senior, hands-on IC with team management