增长策略产品经理 - TikTok生活服务
Core
Drive user growth for TikTok's international lifestyle services business (TikTok GO) by designing personalized subsidies, marketing campaigns, and product strategies to scale the buyer base.
Role type
Growth Strategy Product Manager
Builds
Personalized subsidy and marketing strategies, product features for user lifecycle segmentation
Domain
International lifestyle services / E-commerce
Deliverable
product features
Required skills
User growth strategy, lifecycle segmentation, ROI optimization, cross-functional project management, business analysis, industry insight
Preferred skills
E-commerce/lifestyle services growth experience, international business experience, English fluency
Technologies
N/A
Responsibilities
Design personalized subsidies and marketing campaigns based on user lifecycle segmentation; Collaborate with algorithm teams to iterate growth strategies and optimize ROI; Coordinate with traffic, transaction, and operations teams to achieve buyer scale targets; Identify and execute innovative growth strategies based on business analysis and industry insights.
Seniority
Mid-Senior, hands-on IC