用户增长搜索策略产品-抖音生活服务
Core
Design search strategy for user growth in Douyin Life Services, optimizing search product experience to improve user acquisition, activation, retention, and conversion efficiency.
Role type
Growth strategy product manager (search)
Builds
Search traffic distribution strategies, recall ranking mechanisms, and new user onboarding paths
Domain
Consumer services / E-commerce / Search
Deliverable
product features
Required skills
User growth modeling, search strategy design, funnel analysis, cross-functional collaboration, product planning, data analysis
Preferred skills
Traffic strategy implementation, algorithm coordination, engineering partnership
Responsibilities
Design and launch search traffic distribution and ranking strategies; Analyze user search behavior and growth funnel data to identify optimization opportunities; Collaborate with algorithm and engineering teams to implement strategy iterations; Drive new user guidance paths to boost activation and retention.