Performance Director
Core
Strategic subject-matter expert and commercial anchor for mid- and low-funnel performance products (native, display, CTV) across Australia and New Zealand, bridging sales opportunities with operational execution.
Role type
Senior IC Performance Director (Commercial Strategy)
Builds
High-impact programmatic media, cutting-edge creative tech, and connected TV (CTV) solutions for brands and publishers on the open web.
Domain
Digital advertising, programmatic media, Connected TV (CTV), open web
Deliverable
product features
Required skills
Digital performance media strategy, programmatic bidding, conversion optimization, campaign metrics analysis, commercial proposition development, stakeholder management, market education
Preferred skills
Agency/trading desk network, DSP familiarity, dynamic creative optimization (DCO)
Technologies
Programmatic buying platforms, DSPs, DCO
Responsibilities
Architect performance strategies and RFP responses, drive adoption of performance capabilities, analyze campaign metrics to optimize strategies, serve as primary SME for internal teams and external clients, educate teams on digital performance trends.
Seniority
Senior, hands-on IC
