广告策略产品 - 红果短剧
Core
Design and iterate bidding ad monetization strategies for Red Guo short dramas, optimizing eCPM, fill rates, and revenue efficiency while balancing user experience.
Role type
Senior advertising strategy product manager (bidding)
Builds
Bidding ad products and mixed-ranking marketing traffic systems for a short drama streaming platform
Domain
Digital entertainment / Ad-tech
Deliverable
production ML models
Required skills
Bidding mechanism design, auction models (GSP/VCG), ad recall/ranking/billing, data-driven strategy decomposition, A/B testing design, funnel analysis, cross-team collaboration
Preferred skills
Experience with short drama content scenarios, mixed traffic allocation strategies
Technologies
GSP, VCG, A/B testing frameworks
Responsibilities
Design bidding monetization strategies around traffic and user segments; Optimize bidding mechanisms and estimation models with algorithm/data teams; Design differentiated ad formats and bidding承接 strategies for various short drama genres; Manage mixed-ranking strategies for ads, e-commerce, and other marketing traffic
Seniority
Mid-level, hands-on IC
