商城营销运营经理-国际电商
Core
Drive user scale and transaction volume for the US marketplace by analyzing consumer needs, optimizing product supply structure, and designing targeted marketing campaigns.
Role type
Senior Marketing Operations Manager (International E-commerce)
Builds
US marketplace user engagement, product supply optimization, and marketing campaign execution
Domain
International E-commerce / Retail
Deliverable
product features
Required skills
Data analysis, consumer insight, product supply optimization, campaign design, cross-functional collaboration
Preferred skills
Business analysis, structured thinking, activity iteration
Technologies
Data analysis frameworks
Responsibilities
Analyze user needs and supply structure to formulate operational strategies; Optimize product supply mix (traffic drivers, hit products, incubation, long-tail) to boost transactions; Design user acquisition and retention strategies across channels; Create and iterate marketing activities to enhance user stickiness; Collaborate with product and tech teams to improve operational efficiency.
Seniority
Senior, hands-on IC
