Insights Lead Analyst
Core
Lead analytics strategy for client accounts by transforming business objectives and cross-channel performance data into measurement plans, learning agendas, and actionable marketing recommendations.
Role type
Senior Client Insights Lead Analyst
Builds
Client-specific measurement plans, learning roadmaps, and integrated cross-channel performance insights
Domain
Digital Marketing & Media Measurement
Deliverable
dashboards & analysis
Required skills
Analytics strategy design, Business Intelligence (Tableau/Power BI), SQL, Quantitative methods & statistics, Data storytelling, Business judgment, Advanced Excel/Google Sheets, Cross-channel performance analysis
Preferred skills
R or Python for advanced analysis, Cloud data tools (Snowflake/Redshift)
Responsibilities
Create and lead analytics strategy for client accounts; Anticipate and recommend measurement approaches for media effectiveness; Connect data across channels to produce integrated insights; Lead development of analytical capabilities like segmentation and custom reporting; Translate technical data outputs into client-relevant narratives
Seniority
Senior, hands-on IC