平台活动运营(大促方向)-抖音电商
Core
Managing S-level/SS-level major promotional events on the Douyin e-commerce platform as a project manager.
Role type
Senior e-commerce event operations manager (promotional campaigns)
Builds
Large-scale marketing events and brand promotion campaigns for Douyin e-commerce
Domain
E-commerce, Digital Marketing, Short Video/Live Streaming
Deliverable
product features
Required skills
Cross-functional project management, Brand insight, Event strategy design, Risk management, Data analysis
Preferred skills
Experience with shelf/short video/live streaming commerce, Methodology development
Responsibilities
Coordinate cross-departmental teams to execute major promotional events, Design brand marketing plays and industry-wide events, Manage project execution and ensure goal achievement, Conduct risk control and handle突发 situations, Analyze data and summarize results