TikTok e-Commerce - Category Management (FMCG) - Japan
Core
Defining long-term strategy and P&L for Non-Fashion&Beauty categories on TikTok's e-commerce platform, mapping category landscapes, and onboarding/managing brand partners to drive growth via short-form video and livestream.
Role type
Senior Category Management Lead (FMCG)
Builds
TikTok e-commerce ecosystem for brands and creators
Domain
Social commerce, FMCG, short-form video
Required skills
Strategic planning, P&L management, partner onboarding, category mapping, cross-functional collaboration, business model design, stakeholder influence, problem decomposition, project leadership
Preferred skills
Japanese industry landscape knowledge, team/KA account management, e-commerce platform experience, digital transformation expertise
Technologies
TikTok platform, livestream tools, short-form video analytics
Responsibilities
Define long-term strategy and set future direction for category partners; Own P&L for Non-Fashion&Beauty categories; Map category/subcategory landscape and define development priorities; Acquire and onboard brand partners; Develop partners through end-to-end partnership management and performance optimization; Collaborate cross-functionally to drive brand growth via livestream and short videos; Navigate ambiguity and influence stakeholders to drive category decisions; Decompose complex problems and create scalable solutions; Lead internal projects including campaigns, product launches, and B2B marketing.
Seniority
Senior, hands-on IC with strategic leadership