Marketing Campaign Manager | UK | Hybrid
Core
Develop and execute integrated B2B marketing campaigns to drive qualified pipeline and ROI across priority European regions for Sutherland's Digital Transformation clients.
Role type
Manager/Senior Manager, Marketing Campaigns
Builds
Multi-touch customer journeys, regional campaigns, and sales pipeline
Domain
B2B Digital Transformation, European markets
Required skills
B2B campaign strategy, demand generation, regional market localization, ABM practices, MarTech proficiency, data analysis, cross-functional coordination, event management, content adaptation, funnel analysis
Preferred skills
Middle East market experience
Technologies
Marketo, Salesforce, ABM platforms
Responsibilities
Plan and execute integrated marketing campaigns; localize messaging for regional buyer behaviors and regulations; benchmark competitors; manage email, social, webinars, and events; integrate ABM with intent data; optimize channel mix via A/B testing; coordinate Europe-based field events; develop and adapt content for regional audiences; convert leads to opportunities; monitor and report on pipeline contribution and ROI
Seniority
Manager/Senior Manager, hands-on IC
