ANALISTA DE DADOS PLENO
Core
Transform data into actionable strategies for B2B Corporate Clients to support relationship management and revenue generation.
Role type
Mid-level data analyst (CRM & Marketing)
Builds
CRM strategies, marketing campaigns, and client engagement initiatives for B2B Corporate Clients
Domain
B2B Corporate Clients, CRM, Marketing
Required skills
SQL, Python, data segmentation, performance analysis, Excel
Preferred skills
AI for campaign personalization, Salesforce, Databricks, A/B testing methodologies, CRM/marketing analytics
Technologies
Salesforce, Databricks
Responsibilities
Develop strategic segmentations for CRM campaigns, ABM, and NPS surveys; Plan, execute, and analyze A/B tests; Translate analytical insights into action plans for CRM, Marketing, and Commercial teams; Measure initiative impact connecting CRM results to revenue; Evolve data usage for experience personalization including AI application