Senior Director, Demand Generation (Remote)
Core
Lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to drive scalable growth for Experian Insurance.
Role type
Senior Director, Demand Generation
Builds
Scalable demand generation strategies, new acquisition channels, and optimized marketing portfolios for Experian Insurance.
Domain
Insurance / Performance Marketing
Required skills
Performance marketing, vendor relationship management, new channel launch and scaling, personal lines insurance industry knowledge, analytical skills, project management
Preferred skills
Decision science partnership, funnel and cohort insight translation, demand forecasting, experimentation framework establishment
Technologies
None explicitly stated
Responsibilities
Evaluate and pilot new acquisition channels and lead sources; Manage a large marketing portfolio spanning multiple channels and partners; Partner with analytics teams to improve targeting, segmentation, and lead scoring; Establish experimentation frameworks across channels; Set direction on budget allocation, pacing frameworks, and performance diagnostics.
Seniority
Senior Director, management level