Digital & E-commerce Assistant Manager
Core
Execute digital marketing and e-commerce initiatives to drive direct revenue and optimize hotel digital channels.
Role type
Assistant Manager, Digital & E-commerce
Builds
Digital campaigns, website content, booking engine optimizations, and guest engagement strategies
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Digital campaign planning, website management, SEO, Google Analytics 4, data analysis, content creation, stakeholder collaboration
Preferred skills
AI tool knowledge, short-form video creation, animation tools, CRS/CMS/OTA management
Technologies
Google Analytics 4, Google Ads, Meta Business Suite, Excel, PowerPoint
Responsibilities
Develop annual digital marketing strategy, manage website and booking engine, monitor digital performance metrics, analyze guest behavior and market trends, produce performance reports, support social media campaigns, liaise with external agencies
Seniority
Mid-level, hands-on IC