Senior Manager, GTM Strategy & Process Optimization
Core
Design and operationalize end-to-end process architecture linking Marketing, GBA, and Sales to turn marketing activity into measurable pipeline.
Role type
Senior Manager, GTM Strategy & Process Optimization
Builds
End-to-end GTM workflows, handoffs, data requirements, and operating rhythms for Marketing, GBA, and Sales.
Domain
B2B Marketing, Sales Operations, Process Architecture
Required skills
B2B Marketing operations, process architecture, business requirements documentation, cross-functional alignment, change management, data integrity, system enablement, adoption strategy
Preferred skills
ServiceNow Marketing and Sales processes, Miro/Lucidchart, complex cross-functional environment experience
Technologies
ServiceNow, Miro, Lucidchart
Responsibilities
Own major GTM initiatives from current-state definition through requirements, data design, and adoption; document current- and future-state processes; translate process design into business requirements and acceptance criteria; define handoffs, SLAs, and rules of engagement between Marketing, GBA, and Sales; partner with technical, data, and change management teams.
Seniority
Senior Manager, hands-on IC with strategic ownership
