Marketing Specialist
Core
Execute digital marketing campaigns to generate B2B leads and support partner growth for the US Telematics business.
Role type
Marketing Specialist (Demand Generation & Content)
Builds
B2B leads, sales enablement content, and local marketing campaigns for the US market.
Domain
Telematics, Fleet Management, Mobility, IoT
Required skills
B2B lead generation, PPC campaign management, SEO, marketing analytics, content creation, project management
Preferred skills
CRM/marketing automation (Salesforce), case study development, design tools (Canva), Telematics industry experience, SEO/website CMS
Technologies
Google Ads, Canva, Salesforce
Responsibilities
Execute digital marketing campaigns focused on generating high-quality B2B leads; Manage and optimise PPC campaigns including Google Ads; Develop customer success stories, case studies, and testimonials; Support social media activity and content distribution; Create and localise marketing campaigns tailored to the US market; Support the management and enhancement of the US Radius website.
Seniority
Mid-career
