Sr Associate, Toy Marketing, Dolls
Core
Sr. Marketing Associate supporting the Portfolio Dolls team in bringing iconic properties like KPop Demon Hunters, Disney Princess, Frozen, and Wicked to life through doll product lines.
Role type
Sr. Marketing Associate (Product Marketing)
Builds
Global doll product lines and marketing assets for licensed properties
Domain
Toys & Entertainment
Deliverable
product features
Required skills
Product roadmap development, market analysis, competitive positioning, consumer insights, financial reporting (revenue/margin/SKU), strategic communication, project coordination, presentation skills
Preferred skills
Experience in product development, storytelling, cross-functional collaboration
Technologies
PowerPoint, Outlook, Word, Excel
Responsibilities
Develop 3-5 year toy product roadmaps, support pricing architecture and competitive positioning, prepare competitive analyses tracking consumer trends, report on toy business performance, develop storytelling for global marketing campaigns, coordinate product development activities and licensor meetings
Seniority
Senior, hands-on IC