Senior Specialist - Channel Activation
Core
Develop and execute offline channel activation strategies, seasonal promotions, and retail initiatives to boost sales, engagement, and brand visibility for a tire manufacturer.
Role type
Senior Specialist - Channel Activation (Marketing)
Builds
Seasonal and tactical promotions, retail initiatives, channel-specific merchandise, POSM, and performance dashboards.
Domain
Automotive / Tire Manufacturing / Retail Marketing
Deliverable
product features
Required skills
Channel strategy planning, promotional calendar management, campaign performance analysis, KPI tracking, stakeholder communication, sales enablement, retail rollout execution
Preferred skills
Experience in B2B/B2C retail marketing, data-driven strategy refinement, cross-functional collaboration
Technologies
Performance dashboards, budget tracking tools
Responsibilities
Develop initiatives to strengthen customer and partner engagement across offline channels; Plan, develop & execute seasonal and tactical promotions; Establish campaign objectives, track KPIs, and measure effectiveness; Prepare communication toolkits and ensure timely campaign communication to partners and frontline staff.