Digital Marketing Specialist
Core
Execute digital marketing plans, manage social media and paid campaigns, and optimize digital platforms to drive lead generation and conversion for Sika's construction chemicals products.
Role type
Digital Marketing Specialist (B2B/B2C)
Builds
Integrated digital marketing plans, online educational/promotional content, and brand presence across digital channels.
Domain
Construction chemicals / Manufacturing
Required skills
Digital marketing strategy, SEO/SEM management, social media management, paid campaign management, web analytics, content creation, database management, project management, cross-functional collaboration
Preferred skills
B2B/B2C marketing experience, Google Analytics proficiency, Power BI reporting, digital innovation assessment
Technologies
Google Analytics, Power BI, social media platforms, SEO tools, SEM tools
Responsibilities
Establish and execute digital marketing plans, maintain and optimize digital platforms (website, SEO, SEM), lead social media presence and community engagement, monitor and respond to digital channel enquiries, measure and report on digital marketing performance, collaborate on product launch plans, advocate for digital innovation, manage customer databases and content lifecycle
Seniority
Mid-level, hands-on IC
