Marketing Specialist
Core
Plan, coordinate, and execute integrated marketing communications campaigns to drive broad-market launch of new Renesas products, building awareness and generating leads.
Role type
Marketing Specialist (New Product Introduction)
Builds
Integrated marketing campaigns across advertising, email, social media, blogs, collateral, web, and digital channels for new product launches.
Domain
Semiconductor / Electronics / B2B Technology
Deliverable
product features
Required skills
Integrated marketing campaign planning, cross-functional coordination, content creation (email, digital ads, landing pages), project tracking, marketing analytics, stakeholder communication, Microsoft Office proficiency.
Preferred skills
Digital marketing campaign experience, marketing automation, web content management, event marketing, campaign analytics, B2B technology industry experience, graduate education in Marketing/Communications/Business.