Digital Marketing Specialist
Core
Manage social media channels, develop multimedia content, execute influencer and partner marketing, and drive SEO/SEM strategies for the automotive and industrial sectors.
Role type
Digital Marketing Specialist (B2B)
Builds
Social media content, video/multimedia assets, influencer campaigns, partner toolkits, and paid search/social ad campaigns.
Domain
Automotive & Industrial Construction
Deliverable
product features
Required skills
Social media management (organic/paid), SEO/SEM, influencer marketing, paid social advertising, web content management, analytics, project management
Preferred skills
B2B marketing experience, industrial/automotive industry knowledge, agency experience, Adobe Experience Manager (AEM), video editing, PowerBI, Salesforce/Pardot
Technologies
Meta Ads Manager, LinkedIn Campaign Manager, Google/Naver Search Ads, Google Analytics, Canva, Adobe Experience Manager, PowerBI, Salesforce, Pardot
Responsibilities
Manage LinkedIn, Instagram, and YouTube channels; develop and distribute video/multimedia content; plan and execute influencer marketing; develop aftermarket partner toolkits; drive SEO/SEM strategies and manage paid campaigns; engage in website redesign and content maintenance.
Seniority
Mid-level, hands-on IC
