Marketing Manager | Rx Marketing CoE – Emerging Markets
Core
Manage end-to-end life cycle of pharmaceutical brands in emerging markets, driving portfolio maximization, new product ideation, and launch excellence through strategic planning and data-driven insights.
Role type
Senior Marketing Manager (Pharma Strategy & Brand Management)
Builds
Brand architecture, go-to-market strategies, and new product concepts for pharmaceutical therapies
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Strategic planning, brand management, new product development, market segmentation, business case development, digital marketing, competitive analysis, pricing strategy, consumer insights
Preferred skills
MBA, experience in sales and marketing, project management, data analytics, knowledge of oncology/anti-allergy/GI therapies
Technologies
Google Ad-words, web analytics tools, market research platforms
Responsibilities
Build brand architecture and global/local innovation strategies; Evaluate and classify product portfolio (Build/Milk/Exit); Drive new product ideation from concept to launch; Develop go-to-market strategies and pricing models; Optimize marketing spend and cost structures; Collaborate with country teams on growth initiatives
Seniority
Senior, hands-on IC
