Lead - Business Analyst (Marketing Analytics)
Core
Lead Marketing Analyst partnering with Demand Generation, Product Marketing, Sales, and Finance to drive data-informed decisions across the marketing funnel and accelerate revenue growth.
Role type
Senior IC marketing analytics lead
Builds
Executive dashboards, weekly business reviews, monthly performance reports, pipeline and bookings forecasts, ROI models, and automated reporting solutions
Domain
B2B SaaS marketing analytics and revenue operations
Deliverable
dashboards & analysis
Required skills
B2B SaaS marketing analytics, demand generation, pipeline measurement, business planning, SQL, Excel/Google Sheets, BI tools (Tableau/Power BI/Looker), data quality management, stakeholder partnership
Preferred skills
Salesforce CRM, marketing automation (Marketo), marketing attribution, lead scoring, ABM, customer lifecycle analytics, Python, financial planning, global GTM support, data governance
Technologies
Salesforce, Marketo, Tableau, Power BI, Looker, SQL, Python, Excel, Google Sheets
Responsibilities
Own marketing performance reporting across the full funnel; Develop and maintain executive dashboards and business reviews; Analyze performance across regions, segments, and channels; Identify funnel bottlenecks and recommend conversion improvements; Support annual operating plan and budget forecasting; Reconcile data across platforms and improve reporting automation; Act as a trusted analytics partner to senior leadership
Seniority
Senior, hands-on IC