Brand Marketing Specialist
Core
Supports the Brand Manager in developing creative communication strategies, executing brand initiatives, and driving awareness/trial for Red Bull across retail and HORECA channels.
Role type
Brand Marketing Specialist (FMCG)
Builds
National business plans, advertising campaigns, consumer research programs, and brand events.
Domain
FMCG / Energy Drinks / Brand Marketing
Deliverable
product features
Required skills
Media planning, consumer insights analysis, budget tracking, cross-functional collaboration, competitor analysis, data-to-insight translation
Preferred skills
Knowledge of FMCG marketing, proficiency in Word/Excel/PowerPoint, ability to prioritize and deliver high-quality results
Technologies
Microsoft Office Suite (Word, Excel, PowerPoint)
Responsibilities
Coordinate with creative and media agencies for campaign output, oversee media planning for cost-effectiveness, design programs supporting commercial goals, monitor project timelines and budgets, translate consumer insights into actionable brand initiatives
Seniority
Mid-level, hands-on IC