Business Analyst - Digital Commercial Analytics
Core
Identify opportunities and evaluate business performance to support sustainable growth across H&M's digital business by translating data into insights and recommendations.
Role type
Senior Business Analyst (Digital Commercial Analytics)
Builds
Strategic insights, business cases, and analytical frameworks for digital commercial decision-making
Domain
Retail / E-commerce / Digital Analytics
Deliverable
dashboards & analysis
Required skills
Commercial analytics, customer behavior analysis, business case development, data analysis, AI-enabled tools, Power BI, BigQuery, Excel
Preferred skills
Experience with automation, stakeholder influence, capability development for teams
Responsibilities
Analyse digital and commercial performance to identify opportunities and risks; Turn strategic questions into actionable insights; Develop business cases and support prioritization; Conduct deep-dive analyses on customer behavior; Partner with QCP to develop frameworks and best practices; Drive capability development for Commercial Business Analysts; Provide insights on post-purchase experience and fulfillment; Support business reviews and strategic planning.
Seniority
Mid-Senior, hands-on IC