[C3T] Senior Advertising & e-Commerce Product Analyst
Core
Deliver business insights, purchase path analyses, and recommendations to optimize e-commerce solutions and maximize revenue by guiding users from inspiration to purchase.
Role type
Senior Advertising & e-Commerce Product Analyst
Builds
E-commerce products and solutions combining advertising, content, and online sales
Domain
Media, E-commerce, Retail Media
Deliverable
dashboards & analysis
Required skills
SQL, E-commerce data analysis, Conversion rate optimization, Marketing attribution, User behavior analysis, Statistics fundamentals, Business recommendation formulation
Preferred skills
Google Analytics 4, BigQuery, BI tools (Power BI, Looker Studio, Tableau), A/B testing, Advertising platforms (Google Ad Manager, DSP/SSP), Python or R
Technologies
SQL, Google Analytics 4, BigQuery, Power BI, Looker Studio, Tableau, Python, R
Responsibilities
Analyze e-commerce product performance and full user journey; Define and monitor key metrics (CTR, ROAS, Conversion Rate); Analyze advertising product performance; Build dashboards and automate reporting; Design and analyze A/B tests; Combine data to build attribution models and measurement frameworks; Identify trends and revenue growth opportunities.
Seniority
Senior, hands-on IC