VP Performance & Planification des Marques – Premium, Midscale & Economy F/H/X
Core
Transform financial, commercial, and consumer data into clear recommendations to drive performance decisions across 21 Accor hotel brands in 5 regions.
Role type
VP Brand Performance & Planning
Builds
Strategic Marketing Plans, Quarterly Business Reviews, multi-year brand plans, and consolidated budget visions for the Executive Committee and Board.
Domain
Hospitality / Hotel Brand Management / Corporate Strategy
Deliverable
dashboards & analysis
Required skills
Financial performance decomposition, Revenue management (RevPAR, occupancy, ADR), Budget cycle orchestration, Consumer insights strategy, Cross-functional influence, Team building
Preferred skills
Multi-country P&L responsibility, Executive presence, AI-driven insights approaches, Hospitality industry experience
Technologies
Worklib, Gymlib, Zenride
Responsibilities
Decompose performance drivers and produce structured analyses with prioritized recommendations; Pilot performance and planning cycles (SMP, QBR, multi-year plans) and define common KPIs; Orchestrate the budget process across brand, portfolio, and regional levels; Lead portfolio-level consumer insights agenda and methodology; Drive cross-portfolio initiatives for decision quality and knowledge management; Build and develop a high-impact Brand Performance & Consumer Insights team.
Seniority
VP, Strategy & Leadership