Lead CRO & Experimentation Expert – AB Tasty (H/F)
Core
Lead CRO & Experimentation Expert driving continuous experimentation and conversion optimization for complex e-commerce journeys.
Role type
Senior IC CRO & Experimentation Expert
Builds
Production A/B, multivariate, and server-side experiments; optimized e-commerce conversion funnels
Domain
E-commerce, Digital Analytics, Customer Journey
Required skills
A/B and multivariate test design, server-side experimentation, statistical analysis (confidence intervals, power calculations), SQL, Snowflake, AB Tasty, feature experimentation, customer journey mapping, UX analytics, incremental value measurement
Preferred skills
Flagship or equivalent feature experimentation platform experience, JavaScript/HTML/CSS technical understanding
Technologies
AB Tasty, Snowflake, SQL, Matomo, HEAP, Contentsquare, Maze, Power BI, Qlik, Tableau, Figma, Salesforce, JavaScript, HTML, CSS, API
Responsibilities
Diagnose digital conversion drop-offs, build and prioritize CRO roadmaps, design and pilot A/B/multivariate/server-side tests, measure incremental impact, industrialize winning concepts, present results to management
Seniority
Senior, hands-on IC
