Marketing Executive - Paid Social (Maternity cover contract)
Core
Execute and optimize paid social media campaigns to drive growth and ROI for Taylor & Francis's academic publishing and business intelligence content.
Role type
Marketing Executive (Paid Social)
Builds
Paid social ad campaigns and strategies across LinkedIn and Meta platforms.
Domain
Academic publishing and business intelligence
Required skills
Paid social campaign management, LinkedIn advertising, Meta advertising, ROI analysis, growth strategy, test-and-learn methodology, stakeholder collaboration, KPI tracking, market trend analysis
Preferred skills
Innovation in social media platforms, commercial acumen, self-development
Responsibilities
Own specific paid social campaign plans and performance, lead paid social activity across all territories, collaborate with planning and analytics teams, document strategies and approaches, present performance data to stakeholders.
Seniority
Mid-level, hands-on IC
