Global Media Effectiveness Manager
Core
Manage and evolve the global paid media measurement framework, interpret data from measurement tools to extract insights, and inform global media planning decisions to support brand and commercial objectives.
Role type
Senior IC media effectiveness manager (paid media strategy & measurement)
Builds
Global paid media measurement frameworks, reporting ecosystems, and evidence-based media investment strategies
Domain
Fashion retail + paid media analytics
Deliverable
dashboards & analysis
Required skills
Paid media measurement methodologies, Marketing Mix Modelling (MMM), incrementality testing, lift studies, GA4, PowerBI, stakeholder influence, budget optimization, P&L impact analysis
Preferred skills
Experience with large premium brands or agencies, expertise in emerging channels (AI visibility, total search), hands-on experimentation agenda management
Technologies
MMM tools, GA4, PowerBI
Responsibilities
Manage global paid media measurement framework and reporting ecosystem; Establish learning and experimentation agenda; Support media investment and annual budget setting; Lead cross-functional media effectiveness initiatives
Seniority
Senior, hands-on IC