Manager Growth Performance and Marketing Analytics
Core
Lead day-to-day performance analysis across Marketing and translate data into clear business recommendations to improve marketing effectiveness and customer growth.
Role type
Manager, Growth Performance & Marketing Analytics
Builds
Executive-ready insights, performance narratives, and optimization recommendations for marketing investment decisions.
Domain
Retail / Optical / Healthcare / Ecommerce
Deliverable
dashboards & analysis
Required skills
Marketing analytics, growth analytics, digital analytics, CRM analytics, media analytics, business performance analytics, marketing mix modeling (MMM), incrementality testing, geo-testing, lift studies, holdouts, customer journey analysis, audience strategy, lifecycle measurement, marketing investment optimization, business intelligence platforms, advanced Excel/Google Sheets, web analytics platforms, SQL, project management
Preferred skills
Adobe Analytics, Adobe Experience Platform/CDP, Adobe Journey Optimizer, Google Ads, Meta, YouTube, paid search and paid social platforms, MMM and measurement vendor tools, Asana, Workfront, Jira
Responsibilities
Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, appointment booking, media, CRM, ecommerce, and customer behavior; Translate complex data and performance signals into clear executive narratives, root-cause insights, and recommended actions; Partner with Growth Marketing to evaluate media, CRM, campaign, audience, and channel performance; Partner with Digital Experience and Brand teams to connect digital behavior and performance trends to customer experience; Prioritize and manage analytical work across the team including Data Scientists and Analysts; Support marketing planning and investment discussions with performance trends and scenario analysis; Help define marketing KPIs, measurement frameworks, and reporting standards; Partner with Finance and Business Intelligence to leverage source-of-truth data; Lead, coach, and develop analytical talent.
Seniority
Manager, hands-on leadership with team management
