Product Marketing Manager (m/w/d)
Core
Responsible for positioning, market launch, and evolution of commercial B2B and B2C products.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product messaging, and launch campaigns for B2B/B2C products
Domain
B2B and B2C commercial products
Deliverable
product features
Required skills
Product positioning, Go-to-market strategy, cross-functional team orchestration, sales and marketing material creation, launch planning, competitive analysis, KPI tracking and optimization, GenAI/LLM tool usage
Preferred skills
Subscription or platform model experience, understanding of MRR/ARR/Churn/LTV metrics, C-level stakeholder management
Technologies
Claude, Copilot, Gemini
Responsibilities
Develop and refine product positioning and value propositions; Plan and execute go-to-market strategies; Create sales and marketing enablement materials; Define and track product marketing KPIs; Conduct competitive analysis; Optimize messaging based on performance data