Channel Marketing Specialist
Core
Develop and execute channel marketing strategies, joint campaigns, and demand generation activities with distributors, resellers, and partners to support business growth.
Role type
Channel Marketing Specialist
Builds
Joint marketing plans, partner events, campaigns, and sales tools for channel partners
Domain
IT/Technology, Data Center Infrastructure, Energy Management
Deliverable
product features
Required skills
Channel marketing strategy, event planning, partner relationship management, MDF management, lead generation, project management
Preferred skills
Data center industry experience, experience with system integrators
Technologies
None explicitly listed
Responsibilities
Develop channel marketing strategies, create joint marketing plans with partners, plan and execute partner events, support partners with marketing materials, manage market development funds, generate leads through joint activities, coordinate lead follow-up and reporting
Seniority
Mid-level (3–5 years experience)
