Senior Integrated Connections Manager DACH (w|m|d) in Bremen oder Wien
Core
Senior Integrated Connections Manager responsible for translating brand and business goals into integrated communication strategies across paid, owned, and earned touchpoints for Jacobs and L'OR coffee brands in the DACH region.
Role type
Senior Integrated Connections Manager
Builds
Integrated communication and activation plans, consistent communication architectures, and cross-channel customer journeys for consumer goods brands.
Domain
FMCG, Food & Beverage, Coffee Industry
Deliverable
product features
Required skills
Integrated communication strategy, Media planning, Digital marketing, Social media management, Influencer marketing, Retail media, Consumer journey planning, KPI definition and analysis, Agency management, Budget planning, Stakeholder management.
Preferred skills
Experience in FMCG/Food/Bev industry, Agency-side experience, Multi-market experience in DACH, International experience.
Technologies
Digital platforms, Social media channels, Influencer platforms, Retail media networks, Analytics tools.
Responsibilities
Develop and implement DACH Connections and Media Strategy, Translate brand goals into integrated communication plans, Manage all Paid/Owned/Earned touchpoints, Adapt global campaigns locally, Define and analyze KPIs for marketing effectiveness, Collaborate with Brand, Sales, Insights, Finance, and Agency teams, Identify new platforms and trends.
Seniority
Senior, hands-on IC