Marketing Specialist
Core
Field Marketing Specialist owning campaign strategy and execution for assigned intralogistics business units across North America.
Role type
Field Marketing Specialist (B2B)
Builds
Annual marketing plans, trade show strategies, and customer event campaigns for Logistic Systems, Airport, Minerals & Mining, Product Business, and Customer Support lines.
Domain
Industrial intralogistics and material handling
Required skills
B2B campaign planning and execution, trade show and event marketing strategy, CRM and marketing automation platform proficiency, budget management, technical content review, stakeholder alignment with sales leadership
Preferred skills
Account-based marketing principles, experience in industrial/manufacturing/capital equipment sectors, trade media relations, conference speaking abstract development
Technologies
Marketing automation platforms, CRM systems
Responsibilities
Build annual marketing plans aligned to commercial goals; define target audiences and segmentation; drive campaign execution across email, web, social, and paid channels; own trade show and customer event strategies including pre-show, on-site, and post-show follow-up; manage business unit marketing budgets; coordinate with sales leadership on target accounts; review and approve content for accuracy and brand alignment
Seniority
Mid-level, hands-on IC
