Category Development Manager
Core
Develop and execute category management strategies for the Energy beverage category to drive growth with national small-format retailers.
Role type
Category Development Manager (CPG/Retail)
Builds
Strategic category plans, assortment optimization, and retail execution programs for small-format customers.
Domain
Consumer Packaged Goods (Beverage/Energy) / Retail
Required skills
Category management, assortment planning, pricing strategy, data analysis, stakeholder management, presentation skills
Preferred skills
Syndicated data platform experience (IRI, Nielsen), visualization tools (Power BI, Tableau), beverage industry knowledge
Technologies
Microsoft Excel, PowerPoint, IRI, NielsenIQ, Power BI, Tableau
Responsibilities
Build relationships with external retailer contacts; oversee assortment/merchandising optimization and new product introductions; leverage data to create analytics and selling stories; manage planogram creation and store-level round table processes; deliver analysis on new item introductions and performance; present category credentials to key retailers.
Seniority
Mid-level, hands-on IC