Director of Marketing Insights, Analytics & Strategy
Core
Lead holistic insights, reporting, and long-range business planning for a multi-brand resort and hospitality portfolio, translating complex data into strategic investment decisions and growth roadmaps.
Role type
Director of Marketing Insights, Analytics & Strategy
Builds
Long-range business planning models, investment scenarios, and portfolio-wide growth roadmaps connecting marketing performance to business strategy.
Domain
Hospitality, Resort, Travel, Multi-brand Consumer Business
Deliverable
dashboards & analysis
Required skills
Marketing analytics, KPI framework design, strategic business planning, data modeling (seasonality/multi-touch), investment scenario modeling, executive storytelling, SQL, Tableau, stakeholder management
Preferred skills
Hospitality industry experience, centralized COE model navigation, matrixed team leadership
Technologies
SQL, Excel, Tableau, PowerPoint
Responsibilities
Lead end-to-end marketing performance analysis and insights strategy across all brands; Architect and standardize analytics frameworks and KPI structures; Translate complex data into strategic recommendations for executive leadership; Partner with engineering teams to develop models for long consideration cycles; Lead the translation of insights into quarterly, annual, and multi-year business planning; Design and lead recurring executive business-review cadences; Partner with Finance to influence budget allocation and convert performance data into investment cases.
Seniority
Director, hands-on IC with strategic leadership